Benefits of Knowing Your Audience in Web Design
After identifying your target audience, we can start designing your website. Web design will be map according to your understanding of your audience e.g., what they want, expect, and how we will improve their buyer’s journey in your website.
According to Social Triggers, 94% of users are uneasy in websites because of its design. This uneasiness resonates to low engagement and poor conversions.
74% of customers feel frustrated if your website does not cater to their needs. If it’s more valuable, interesting, or relevant, 63% of consumers said they’ll think positively of your brand.
Thanks to big data, you can learn how your target audience acts in your website. Where they land, pages they exit, their location, and the device type they use while in your website. From these pieces of information, you can optimize your website through tinkering facets that doesn’t do well